Michelle Wiles πͺπOperation Make Skateboarding Cool AgainHow brands grow via subcultures8h ago18h ago1
Michelle Wiles πͺπinEmbedded Brand StrategyThe fastest growing hotel chain isnβt who you think it isHow a song inspired one of the fastest growing hotel chainsJun 183Jun 183
Michelle Wiles πͺπinBetter MarketingHow to create a great TV commercialStarbucks, Coke, and why some ads resonate more than othersMay 3014May 3014
Michelle Wiles πͺπinEmbedded Brand StrategyWhat Comes After Quiet Luxury?Luxury fashion, status games, and how brands can innovate their status offeringsApr 309Apr 309
Michelle Wiles πͺπinEmbedded Brand StrategyHow to turn around a brand (ft Doc Martens and Birkenstock)Doc Martens has lost 85% of value post 2021 IPO. Where can the brand go now?Apr 188Apr 188
Michelle Wiles πͺπinEmbedded Brand StrategyWhy does British Airways spend on ads that arenβt designed to sell flights?Thereβs more than one reason to run a campaignApr 1015Apr 1015
Michelle Wiles πͺπinEmbedded Brand StrategyTo grow your brand, narrow your audience targetHow Yeti and Harley Davidson use a βtip of the spearβ strategy to grow their baseApr 413Apr 413
Michelle Wiles πͺπinEmbedded Brand StrategyHow to create a standout celebrity ad campaignCelebrity campaigns are everywhere. What makes some celeb partnerships more successful than others? Mar 28Mar 28
Michelle Wiles πͺπinEmbedded Brand StrategyGoodbye two by two. Hello two by nothing.A simple brand strategy framework.Mar 1611Mar 1611
Michelle Wiles πͺπinEmbedded Brand StrategyStanley hype and Samba cringe: Why products fall in and out of styleDo I really want the Stanley cup? Or do I want it because everyone else wants it?Jan 2197Jan 2197