Hi! I'm Michelle.

I write on Medium about brands, marketing, and the occasional bit of pop culture.

Over the past 15 years, I have grown brands at P&G, Disney, Ogilvy, VaynerMedia, and McKinsey, while also running marketing for various startups. I am the co-founder of DTC brand Ocean Bottle, and run brand consultancy Embedded, which partners directly with founders and C-suite executives to unlock the power of brand.

Interested in how brands develop?

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