Michelle Wiles πͺπinEmbedded Brand StrategyHow to think about brand as an ecommerce playerA simple question for a complex goalJul 157Jul 157
Michelle Wiles πͺπinEmbedded Brand StrategyThe journey to reposition the cannabis industryHow The Travel Agency is taking customers on a trip to what a dispensary can beJul 73Jul 73
Michelle Wiles πͺπOperation Make Skateboarding Cool AgainHow brands grow via subculturesJul 13Jul 13
Michelle Wiles πͺπinEmbedded Brand StrategyThe fastest growing hotel chain isnβt who you think it isHow a song inspired one of the fastest growing hotel chainsJun 183Jun 183
Michelle Wiles πͺπinBetter MarketingHow to create a great TV commercialStarbucks, Coke, and why some ads resonate more than othersMay 3016May 3016
Michelle Wiles πͺπinEmbedded Brand StrategyWhat Comes After Quiet Luxury?Luxury fashion, status games, and how brands can innovate their status offeringsApr 3011Apr 3011
Michelle Wiles πͺπinEmbedded Brand StrategyHow to turn around a brand (ft Doc Martens and Birkenstock)Doc Martens has lost 85% of value post 2021 IPO. Where can the brand go now?Apr 189Apr 189
Michelle Wiles πͺπinEmbedded Brand StrategyWhy does British Airways spend on ads that arenβt designed to sell flights?Thereβs more than one reason to run a campaignApr 1015Apr 1015
Michelle Wiles πͺπinEmbedded Brand StrategyTo grow your brand, narrow your audience targetHow Yeti and Harley Davidson use a βtip of the spearβ strategy to grow their baseApr 416Apr 416
Michelle Wiles πͺπinEmbedded Brand StrategyHow to create a standout celebrity ad campaignCelebrity campaigns are everywhere. What makes some celeb partnerships more successful than others? Mar 28Mar 28