Michelle Wiles 🪄📈 – Medium

Michelle Wiles 🪄📈

13.3K Followers

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Michelle Wiles 🪄📈
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Embedded Brand Strategy

The fastest growing hotel chain isn’t who you think it is

How a song inspired one of the fastest growing hotel chains

Jun 21

The fastest growing hotel chain isn’t who you think it is

Jun 21

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Michelle Wiles 🪄📈
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Embedded Brand Strategy

Diary of a Brand: Hoka

How Hoka sneakers went from obscurity to $1Bn in revenue

Feb 21, 2023

Feb 21, 2023

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Michelle Wiles 🪄📈
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Embedded Brand Strategy

Diary of a Brand: Blank Street Coffee

Blank Street isn’t a coffee shop. It’s a thesis on the future of brand discovery.

Jan 4

Jan 4

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Embedded Brand Strategy

Diary of a Brand: Dr Dennis Gross Skincare

What celebrity brands can learn from the $100M+ brand

May 30, 2023

May 30, 2023

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Michelle Wiles 🪄📈

Diary of a Brand: Moncler

The playbook for turning a product into a luxury good

Oct 22, 2023

Oct 22, 2023

Michelle Wiles 🪄📈
in
Better Marketing

How to create a great TV commercial

Starbucks, Coke, and why some ads resonate more than others

May 30

How to create a great TV commercial

May 30

Michelle Wiles 🪄📈
in
Embedded Brand Strategy

What Comes After Quiet Luxury?

Luxury fashion, status games, and how brands can innovate their status offerings

Apr 30

What Comes After Quiet Luxury?

Apr 30

Michelle Wiles 🪄📈
in
Embedded Brand Strategy

How to turn around a brand (ft Doc Martens and Birkenstock)

Doc Martens has lost 85% of value post 2021 IPO. Where can the brand go now?

Apr 18

Apr 18

Michelle Wiles 🪄📈
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Embedded Brand Strategy

Why does British Airways spend on ads that aren’t designed to sell flights?

There’s more than one reason to run a campaign

Apr 10

Why does British Airways spend on ads that aren’t designed to sell flights?

Apr 10

Michelle Wiles 🪄📈
in
Embedded Brand Strategy

To grow your brand, narrow your audience target

How Yeti and Harley Davidson use a ‘tip of the spear’ strategy to grow their base

Apr 4

Apr 4

Michelle Wiles 🪄📈

Michelle Wiles 🪄📈

13.3K Followers

Breaking down brands and strategy. CEO of Embedded. Former P&G, McKinsey, Ogilvy. embeddedbrandstrategy.com | hailhairware.com

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