Michelle Wiles 🪄📈 – Medium

Michelle Wiles 🪄📈

15.2K Followers

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Embedded Brand Strategy

Diary of a Brand: Hoka

How Hoka sneakers went from obscurity to $1Bn in revenue

Feb 21, 2023

Feb 21, 2023

Fishwife isn’t a tinned fish company. It’s a packaging company.

That’s not necessarily a bad thing.

Dec 18, 2024

Fishwife isn’t a tinned fish company. It’s a packaging company.

Dec 18, 2024

Published in
Embedded Brand Strategy

Diary of a Brand: the Dallas Cowboys

How the Cowboys built the most valuable brand in sports

Nov 25, 2024

Nov 25, 2024

How to bring back luxury shoppers? Try having more fun.

How Loewe, Jacquemus, and Miu Miu are defying the ‘luxury slowdown’

Nov 18, 2024

How to bring back luxury shoppers? Try having more fun.

Nov 18, 2024

Published in
Better Marketing

Your Brand Guidelines Are Not Enough

Why you need a Brand Playbook instead

Oct 11, 2024

Oct 11, 2024

The AI Popularity Contest

Analyzing the marketing strategies of ChatGPT, Google Gemini, Claude and Perplexity

Sep 12, 2024

The AI Popularity Contest

Sep 12, 2024

Published in
Embedded Brand Strategy

How to design a winning marketing agency

Applying the flywheel model to marketing firms

Aug 6, 2024

How to design a winning marketing agency

Aug 6, 2024

Published in
Embedded Brand Strategy

How to think about brand as an ecommerce player

A simple question for a complex goal

Jul 15, 2024

Jul 15, 2024

Published in
Embedded Brand Strategy

The journey to reposition the cannabis industry

How The Travel Agency is taking customers on a trip to what a dispensary can be

Jul 7, 2024

The journey to reposition the cannabis industry

Jul 7, 2024

Operation Make Skateboarding Cool Again

How brands grow via subcultures

Jul 1, 2024

Operation Make Skateboarding Cool Again

Jul 1, 2024

Michelle Wiles 🪄📈

Michelle Wiles 🪄📈

15.2K Followers

Breaking down brands and strategy. CEO of Embedded. Former P&G, McKinsey, Ogilvy. embeddedbrandstrategy.com | hailhairware.com

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