The loose blazer power move

What the most popular fashion trend at Copenhagen’s Fashion Week means

My last business trip to Copenhagen overlapped with Copenhagen Fashion Week. Naturally, I took the chance to scout fashion trends on the way to work. And there was one clear trend. Or should I say big trend: the oversized blazer. Every other Dane and visiting fashionista sported a loose, boxy, yet structured look.

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Brand Marketer. Founder of Embedded Brand Strategy. www.embeddedbrandstrategy.com. Writing about startups, media, and brands. Ex P&G, McKinsey, Ogilvy

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Michelle Wiles

Brand Marketer. Founder of Embedded Brand Strategy. www.embeddedbrandstrategy.com. Writing about startups, media, and brands. Ex P&G, McKinsey, Ogilvy