The loose blazer power move

What the most popular fashion trend at Copenhagen’s Fashion Week means

Michelle Wiles
3 min readAug 22, 2021

--

My last business trip to Copenhagen overlapped with Copenhagen Fashion Week. Naturally, I took the chance to scout fashion trends on the way to work. And there was one clear trend. Or should I say big trend: the oversized blazer. Every other Dane and visiting fashionista sported a loose, boxy, yet structured look.

Source: #CPHFW hashtag on Instagram

--

--

Michelle Wiles

Brand Marketer. Founder of Embedded Brand Strategy. www.embeddedbrandstrategy.com. Writing about startups, media, and brands. Ex P&G, McKinsey, Ogilvy