The loose blazer power move

What the most popular fashion trend at Copenhagen’s Fashion Week means

Michelle Wiles πŸͺ„πŸ“ˆ
3 min readAug 22, 2021

My last business trip to Copenhagen overlapped with Copenhagen Fashion Week. Naturally, I took the chance to scout fashion trends on the way to work. And there was one clear trend. Or should I say big trend: the oversized blazer. Every other Dane and visiting fashionista sported a loose, boxy, yet structured look.

Source: #CPHFW hashtag on Instagram

By midweek, the trend had already bled to my office, where female colleagues came in sporting heavy fabric and lapels, typically paired with loose jeans or flowy pants.

Source: #CPHFW Hashtag on Instagram
Source: #CPHFW Hashtag on Instagram
Source: #CPHFW Hashtag on Instagram
Source: #CPHFW Hashtag on Instagram

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Michelle Wiles πŸͺ„πŸ“ˆ
Michelle Wiles πŸͺ„πŸ“ˆ

Written by Michelle Wiles πŸͺ„πŸ“ˆ

Breaking down brands and strategy. CEO of Embedded. Former P&G, McKinsey, Ogilvy. embeddedbrandstrategy.com | hailhairware.com

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