Image for post
Image for post

COVID-19 DIGITAL ACCELERATION

5 predictions for Peloton and the future of digital fitness

Will Apple finally buy Peloton?

What does this hastily digitized industry look like now? And where is it going?

Image for post
Image for post
Jane Fonda’s popular workout tape went on to become one of the most popular of all time — selling more than 17 million copies worldwide. Source: JSTOR

Digital fitness players differentiate themselves in two ways, with connected equipment and ‘celebrity’ instructors:

Image for post
Image for post
Kayla Itsines is the star of the popular Sweat with Kayla program. Source: TechAhead

Mapping the connected fitness sector

Image for post
Image for post
The connected fitness sector continues to evolve
Image for post
Image for post
Equinox’s Variis App combines SoulCycle, Equinox, PureYoga, and more onto a single app (Source: Equinox)
Image for post
Image for post
Fiit is akin to a Netflix for fitness (Source: GetSweatGo)

Where is the digital fitness industry going? Predictions for the future 🔮

1. Peloton will continue to expand and dominate

2. A great bundling of boutique brands onto a single platform

3. Players will expand to offer a full wellness package

4. Acquisitions by Big Tech

Image for post
Image for post
Peloton’s Apple-esque showroom. Source: Long Island Business News

5. Celebrity instructors as customer acquisition

Marketer. Writing about startups, media, and anything related to brands. Consultant @McKinsey. Co-founder @OceanBottle.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store