great insight I need to remind myself time and time again ☺️

… testing. It takes time to do research well, so don’t waste it by trying to answer too much at once. Testing whether a proposition is any good is very different to testing if a proposition is clear. The first part is product, the second is marketing. Don’t try and do both at the same time. If it’s the proposition, you don’t need a nice website. Just list it all out in a Notion doc. Now …
How to launch a fintech startup
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Tom Davies
Michelle Wiles 🪄📈
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May 2, 2022
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great insight I need to remind myself time and time again ☺️
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Written by Michelle Wiles 🪄📈15.2K Followers
·97 Following
Breaking down brands and strategy. CEO of Embedded. Former P&G, McKinsey, Ogilvy. embeddedbrandstrategy.com | hailhairware.com
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