Great analysis. The surprising bit is that these large companies did not do the basic financial assumptions that you point out! I think another part is understanding the cocktail occasion. Yes, making cocktails is something that a button could make easier. But cocktails are a social activity. So is coffee, but most coffee is part of a morning routine, where saving time is an asset. Cocktails is about social connection, taking time, and “craft” associated brands. It doesn’t mix with robotics.