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Good points! Iโ€™m using the same time for valuations because the market appetite for growth is equal when youโ€™re looking at the same date. Re number of SKUs, could be relevant for marketing. The costs arenโ€™t as relevant as DM and Birks have similar cost base, so the valuation difference is rooted in growth outlook vs costs of maintaining product SKUs

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Michelle Wiles ๐Ÿช„๐Ÿ“ˆ
Michelle Wiles ๐Ÿช„๐Ÿ“ˆ

Written by Michelle Wiles ๐Ÿช„๐Ÿ“ˆ

Breaking down brands and strategy. CEO of Embedded. Former P&G, McKinsey, Ogilvy. embeddedbrandstrategy.com | hailhairware.com

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