Source: Oatly

Marketing

A new marketing plan for Oatly

They’ve created an incredible brand. But growth has stalled, competitors have entered, and their stock is 1/10th its IPO price. Where can the brand go next?

7 min readMay 6, 2022

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In the brand world, Oatly is a standout — a multibillion company built largely off of a stunning rebrand and…

Michelle Wiles

Written by Michelle Wiles

Brand Marketer. Founder of Embedded Brand Strategy. www.embeddedbrandstrategy.com. Writing about startups, media, and brands. Ex P&G, McKinsey, Ogilvy

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