Source: Oatly


A new marketing plan for Oatly

They’ve created an incredible brand. But growth has stalled, competitors have entered, and their stock is 1/10th its IPO price. Where can the brand go next?

In the brand world, Oatly is a standout — a multibillion company built largely off of a stunning rebrand and…



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Michelle Wiles

Michelle Wiles


Writing about startups, media, and brands. Former P&G, McKinsey, Ogilvy. Brand & growth consultant at Embedded.