PinnedPublished inEmbedded Brand StrategyDiary of a Brand: HokaHow Hoka sneakers went from obscurity to $1Bn in revenueFeb 21, 202343Feb 21, 202343
Published inEmbedded Brand StrategyDiary of a Brand: the Dallas CowboysHow the Cowboys built the most valuable brand in sportsNov 2519Nov 2519
How to bring back luxury shoppers? Try having more fun.How Loewe, Jacquemus, and Miu Miu are defying the βluxury slowdownβNov 1822Nov 1822
Published inBetter MarketingYour Brand Guidelines Are Not EnoughWhy you need a Brand Playbook insteadOct 114Oct 114
The AI Popularity ContestAnalyzing the marketing strategies of ChatGPT, Google Gemini, Claude and PerplexitySep 1213Sep 1213
Published inEmbedded Brand StrategyHow to design a winning marketing agencyApplying the flywheel model to marketing firmsAug 69Aug 69
Published inEmbedded Brand StrategyHow to think about brand as an ecommerce playerA simple question for a complex goalJul 157Jul 157
Published inEmbedded Brand StrategyThe journey to reposition the cannabis industryHow The Travel Agency is taking customers on a trip to what a dispensary can beJul 76Jul 76
Published inEmbedded Brand StrategyThe fastest growing hotel chain isnβt who you think it isHow a song inspired one of the fastest growing hotel chainsJun 183Jun 183