Michelle Wiles 🪄📈 – Medium

Michelle Wiles 🪄📈

Pinned

physics x branding

Why all brands become average. Unless they don’t.

Mar 19

physics x branding

Mar 19

With influencers, go small to go big

Smart gifting beats mass seeding

1d ago

With influencers, go small to go big

1d ago

Surviving as a consultant in an AI world

Less thinking, more doing. And more doing differently.

Apr 16

Surviving as a consultant in an AI world

Apr 16

Published in

Embedded Brand Strategy

How long does it take to turnaround a brand?

(And how do you do it?)

Apr 14

Apr 14

Published in

Embedded Brand Strategy

How Sol de Janeiro became the top selling brand at Sephora without selling makeup

The maker of Bum Bum Cream is on the way to $1 Billion in sales

Feb 25

Feb 25

Fishwife isn’t a tinned fish company. It’s a packaging company.

That’s not necessarily a bad thing.

Dec 18, 2024

Fishwife isn’t a tinned fish company. It’s a packaging company.

Dec 18, 2024

Published in

Embedded Brand Strategy

Diary of a Brand: the Dallas Cowboys

How the Cowboys built the most valuable brand in sports

Nov 25, 2024

Nov 25, 2024

How to bring back luxury shoppers? Try having more fun.

How Loewe, Jacquemus, and Miu Miu are defying the ‘luxury slowdown’

Nov 18, 2024

How to bring back luxury shoppers? Try having more fun.

Nov 18, 2024

Published in

Better Marketing

Your Brand Guidelines Are Not Enough

Why you need a Brand Playbook instead

Oct 11, 2024

Oct 11, 2024

The AI Popularity Contest

Analyzing the marketing strategies of ChatGPT, Google Gemini, Claude and Perplexity

Sep 12, 2024

The AI Popularity Contest

Sep 12, 2024

Michelle Wiles 🪄📈

Michelle Wiles 🪄📈

Breaking down brands and strategy. CEO of Embedded. Former P&G, McKinsey, Ogilvy. embeddedbrandstrategy.com | hailhairware.com

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