PinnedPublished inEmbedded Brand StrategyDiary of a Brand: HokaHow Hoka sneakers went from obscurity to $1Bn in revenueFeb 21, 202343Feb 21, 202343
PinnedPublished inEmbedded Brand StrategyThe fastest growing hotel chain isnβt who you think it isHow a song inspired one of the fastest growing hotel chainsJun 182Jun 182
Published inBetter MarketingYour Brand Guidelines Are Not EnoughWhy you need a Brand Playbook insteadOct 113Oct 113
The AI Popularity ContestAnalyzing the marketing strategies of ChatGPT, Google Gemini, Claude and PerplexitySep 1213Sep 1213
Published inEmbedded Brand StrategyHow to design a winning marketing agencyApplying the flywheel model to marketing firmsAug 69Aug 69
Published inEmbedded Brand StrategyHow to think about brand as an ecommerce playerA simple question for a complex goalJul 156Jul 156
Published inEmbedded Brand StrategyThe journey to reposition the cannabis industryHow The Travel Agency is taking customers on a trip to what a dispensary can beJul 75Jul 75
Published inBetter MarketingHow to create a great TV commercialStarbucks, Coke, and why some ads resonate more than othersMay 3016May 3016
Published inEmbedded Brand StrategyWhat Comes After Quiet Luxury?Luxury fashion, status games, and how brands can innovate their status offeringsApr 3011Apr 3011