Michelle Wiles 🪄📈 – Medium

Michelle Wiles 🪄📈

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Published in
Embedded Brand Strategy

Diary of a Brand: Hoka

How Hoka sneakers went from obscurity to $1Bn in revenue

Feb 21, 2023

Feb 21, 2023

Published in
Embedded Brand Strategy

Diary of a Brand: the Dallas Cowboys

How the Cowboys built the most valuable brand in sports

Nov 25

Nov 25

How to bring back luxury shoppers? Try having more fun.

How Loewe, Jacquemus, and Miu Miu are defying the ‘luxury slowdown’

Nov 18

How to bring back luxury shoppers? Try having more fun.

Nov 18

Published in
Better Marketing

Your Brand Guidelines Are Not Enough

Why you need a Brand Playbook instead

Oct 11

Oct 11

The AI Popularity Contest

Analyzing the marketing strategies of ChatGPT, Google Gemini, Claude and Perplexity

Sep 12

The AI Popularity Contest

Sep 12

Published in
Embedded Brand Strategy

How to design a winning marketing agency

Applying the flywheel model to marketing firms

Aug 6

How to design a winning marketing agency

Aug 6

Published in
Embedded Brand Strategy

How to think about brand as an ecommerce player

A simple question for a complex goal

Jul 15

Jul 15

Published in
Embedded Brand Strategy

The journey to reposition the cannabis industry

How The Travel Agency is taking customers on a trip to what a dispensary can be

Jul 7

The journey to reposition the cannabis industry

Jul 7

Operation Make Skateboarding Cool Again

How brands grow via subcultures

Jul 1

Operation Make Skateboarding Cool Again

Jul 1

Published in
Embedded Brand Strategy

The fastest growing hotel chain isn’t who you think it is

How a song inspired one of the fastest growing hotel chains

Jun 18

The fastest growing hotel chain isn’t who you think it is

Jun 18

Michelle Wiles 🪄📈

Michelle Wiles 🪄📈

Breaking down brands and strategy. CEO of Embedded. Former P&G, McKinsey, Ogilvy. embeddedbrandstrategy.com | hailhairware.com

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