Michelle Wiles 🪄📈 – Medium

Michelle Wiles 🪄📈

17.4K followers

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Diary of a Brand: A24

Turning an indie movie studio into a multibillion dollar brand

Jun 25

Jun 25

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How long does it take to turnaround a brand?

(And how do you do it?)

Apr 14

Apr 14

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First comes the innovator, then comes the innovative marketer.

Product vs Marketing-led companies

Oct 12

First comes the innovator, then comes the innovative marketer.

Oct 12

The Art of Destination Making

Tourism strategies from Iceland, Banff, and Saudi Arabia

Oct 6

The Art of Destination Making

Oct 6

Published in

Diary of a Brand: Luckin Coffee

Nothing lucky about it: How Luckin Coffee brewed the turnaround of the century using data

Sep 9

Sep 9

Published in

Your brand can stand for two things at once

That’s where the challenger brand opportunity is

Aug 10

Aug 10

Published in

A tale of two acquisitions

What can Rhode’s new owners learn from Kylie Cosmetics?

Jun 7

A tale of two acquisitions

Jun 7

With influencers, go small to go big

Smart gifting beats mass seeding

May 19

With influencers, go small to go big

May 19

Surviving as a consultant in an AI world

Less thinking, more doing. And more doing differently.

Apr 16

Surviving as a consultant in an AI world

Apr 16

physics x branding

Why all brands become average. Unless they don’t.

Mar 19

physics x branding

Mar 19

Michelle Wiles 🪄📈

Michelle Wiles 🪄📈

17.4K followers

Marketing Exec. Breaking down brands and strategy. embeddedbrandstrategy.com | hailhairware.com

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