A quick and dirty valuation of the brand

A carton of Oatly oat milk on a counter next to a mug
A carton of Oatly oat milk on a counter next to a mug
Photo by Leon Seibert on Unsplash
Twitter
Twitter

Is Oatly Overvalued?

  • 1.71 for food processing companies (which would suggest a $720 million valuation for Oatly)
  • 3.70 for household products companies (which would suggest a $1.56 billion valuation)
  • 4.32 for soft beverages…


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An outsider’s perspective


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Michelle Wiles

Marketer. Writing about startups, media, and anything related to brands. Former @McKinsey @Ogilvy @ProcterGamble. Co-founder @OceanBottle.

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