Photo by David Waschbüsch from Pexels

Brand Strategy

How brands will make money in the next phase of DTC


Brand Strategy

How Peloton is disrupting athletic wear

Neutral colors, technical fabrics, and matching two-piece sets — the athleisure formula


COVID-19 DIGITAL ACCELERATION

Will Apple finally buy Peloton?


Source: Attest

BRAND STRATEGY

Will their strategy hit the right note this time?


LUXURY BRANDS

The art of creating an enduring luxury brand.


Source: Ads of the World


Source: Brandless

An outsider’s perspective


Photo by Simon Ray on Unsplash


Glossier packaging, with pink bubble wrap pouch intact. Source: Hillsdale Collegian, Isabella Redjai


1) Show unfinished work

Michelle Wiles

Marketer. Writing about startups, media, and anything related to brands. Former @McKinsey @Ogilvy @ProcterGamble. Co-founder @OceanBottle.

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