A new marketing plan for Oatly
They’ve created an incredible brand. But growth has stalled, competitors have entered, and their stock is 1/10th its IPO price. Where can the brand go next? — In the brand world, Oatly is a standout — a multibillion company built largely off of a stunning rebrand and standout advertising. Oatly boasts strong awareness, memorable tag-lines, and commands a price premium for a largely commoditised product.