Michelle Wiles 🪄📈 – Medium

Michelle Wiles 🪄📈

14.4K Followers

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Michelle Wiles 🪄📈
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Embedded Brand Strategy

Diary of a Brand: Hoka

How Hoka sneakers went from obscurity to $1Bn in revenue

Feb 21, 2023

Feb 21, 2023

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Michelle Wiles 🪄📈
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Embedded Brand Strategy

The fastest growing hotel chain isn’t who you think it is

How a song inspired one of the fastest growing hotel chains

Jun 18

The fastest growing hotel chain isn’t who you think it is

Jun 18

Michelle Wiles 🪄📈

The AI Popularity Contest

Analyzing the marketing strategies of ChatGPT, Google Gemini, Claude and Perplexity

Sep 12

The AI Popularity Contest

Sep 12

Michelle Wiles 🪄📈
in
Embedded Brand Strategy

How to design a winning marketing agency

Applying the flywheel model to marketing firms

Aug 6

How to design a winning marketing agency

Aug 6

Michelle Wiles 🪄📈
in
Embedded Brand Strategy

How to think about brand as an ecommerce player

A simple question for a complex goal

Jul 15

Jul 15

Michelle Wiles 🪄📈
in
Embedded Brand Strategy

The journey to reposition the cannabis industry

How The Travel Agency is taking customers on a trip to what a dispensary can be

Jul 7

The journey to reposition the cannabis industry

Jul 7

Michelle Wiles 🪄📈

Operation Make Skateboarding Cool Again

How brands grow via subcultures

Jul 1

Operation Make Skateboarding Cool Again

Jul 1

Michelle Wiles 🪄📈
in
Better Marketing

How to create a great TV commercial

Starbucks, Coke, and why some ads resonate more than others

May 30

How to create a great TV commercial

May 30

Michelle Wiles 🪄📈
in
Embedded Brand Strategy

What Comes After Quiet Luxury?

Luxury fashion, status games, and how brands can innovate their status offerings

Apr 30

What Comes After Quiet Luxury?

Apr 30

Michelle Wiles 🪄📈
in
Embedded Brand Strategy

How to turn around a brand (ft Doc Martens and Birkenstock)

Doc Martens has lost 85% of value post 2021 IPO. Where can the brand go now?

Apr 18

Apr 18

Michelle Wiles 🪄📈

Michelle Wiles 🪄📈

14.4K Followers

Breaking down brands and strategy. CEO of Embedded. Former P&G, McKinsey, Ogilvy. embeddedbrandstrategy.com | hailhairware.com

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