PinnedMichelle Wiles πͺπinEmbedded Brand StrategyDiary of a Brand: HokaHow Hoka sneakers went from obscurity to $1Bn in revenueFeb 21, 202343Feb 21, 202343
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Michelle Wiles πͺπinBetter MarketingYour Brand Guidelines Are Not EnoughWhy you need a Brand Playbook insteadOct 113Oct 113
Michelle Wiles πͺπThe AI Popularity ContestAnalyzing the marketing strategies of ChatGPT, Google Gemini, Claude and PerplexitySep 1213Sep 1213
Michelle Wiles πͺπinEmbedded Brand StrategyHow to design a winning marketing agencyApplying the flywheel model to marketing firmsAug 69Aug 69
Michelle Wiles πͺπinEmbedded Brand StrategyHow to think about brand as an ecommerce playerA simple question for a complex goalJul 156Jul 156
Michelle Wiles πͺπinEmbedded Brand StrategyThe journey to reposition the cannabis industryHow The Travel Agency is taking customers on a trip to what a dispensary can beJul 75Jul 75
Michelle Wiles πͺπOperation Make Skateboarding Cool AgainHow brands grow via subculturesJul 13Jul 13
Michelle Wiles πͺπinBetter MarketingHow to create a great TV commercialStarbucks, Coke, and why some ads resonate more than othersMay 3016May 3016
Michelle Wiles πͺπinEmbedded Brand StrategyWhat Comes After Quiet Luxury?Luxury fashion, status games, and how brands can innovate their status offeringsApr 3011Apr 3011